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controversial. Critics say it violates users' privacy. The search engines argue that user data is crucial to their ability to innovate and stay competitive.
Earlier this month, Yahoo (YHOO, Fortune 500) said it would keep personally-identifiable information in its database for no more than in case the information is accidentally leaked or is stolen. They keep other information like your search terms and the time you conducted a search.
There are big differences, however, in the way that companies make user information anonymous. Google (MSFT, Fortune 500) and Yahoo, for instance, block the last three digits, known in tech circles as the "last octet," of your IP address. Microsoft (MSFT, Fortune 500) says it deletes the entire address. 90 days, down from 13 months previously. This fall Google said it would keep your data for nine months instead of 18 months. Microsoft retains your information for 18 months.At that time, the companies say they delete or disguise any information that could be tied to a specific individual, including IP addresses,
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